We are communication consultants. We believe that a product or service is never better than the experience of the recipient. An experience is highly individual. It is not absolute. That is what makes effective communication so powerful.

Relevent is a collective of a strong individuals with a variety of skills. We are 17 people with diverse experience in all of the communication disciplines. We are a glorious cacophony of generalists and specialists. We are young and old, in both age and spirit. We are women and men, equally distributed. We do not believe in strategy without tactics, nor do we believe in tactics without strategy. We have experience, but we are also curious about what is not done, which is what we call innovation. We cannot be everywhere, but we have an incredible craving and drive to learn.

Welcome

  • Volvo – Vasaloppet 2016

    Volvo Cars Sweden became one of the main sponsor of Vasaloppet 2016. This sponsorship aligns well with Volvo's values and the concept "Made by Sweden". The ambition for the first year was a relevant presence...

    Volvo Cars Sweden became one of the main sponsor of Vasaloppet 2016. This sponsorship aligns well with Volvo’s values and the concept “Made by Sweden”. The ambition for the first year was a relevant presence and primarily meet the skiers.

    The challenges are many. We are at a location where the weather is a big factor of uncertainty, as we are in the Swedish primeval forest but above all. Our biggest challenge is to get the skiers attention. Studies show that they don´t pay much attention at all, of things happening around them while their focus lies in the hurricane and to reach the goal.

    Based on insights about the ”Vasalopp-skiers”, Volvo’s strategies, we created the basis of Volvos concept “Made by People” –an activation that was a tribute to all skiers. We created a separate ”Volvo Track/Volvospåret” – an architectural element that gave extra energy and it was here we eternalized their effort. All skiers who chose ”Volvospåret” got his or her unique tribute film after finishing. A memory to be proud of. And a film to watch several times to show their loved ones who have been involved throughout the rider preperation.

    The result was outstanding. 82% of all skiers chose ”Volvospåret”, over 40,000 unique tribute films were sent out. But most important of all – the association with Volvo became more positive and the Volvo as a preferred brand increased to 69% after the experience with Volvo during Vasaloppet winter 2016.

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  • Lindex 60 years

    After several years of changes in the product range, store concepts and external communication was now the challenge to make it permeated everywhere. Now the focus were on all employees. We would claryfing Lindex vision,...

    After several years of changes in the product range, store concepts and external communication was now the challenge to make it permeated everywhere. Now the focus were on all employees. We would claryfing Lindex vision, brand promise and the values. The mission was to both clarify and create an internal pride. This was chosen to be associated with the celebration of Lindex60.

    Challenge: To create a content for a 6-hour celebration where the focus always should be on their vision – world class fashion experience. Moreover, it was mainly through the Lindex employees on stage as we would bring out the different messages we wanted. To an audience that is above that sitting still and listening. (1200 store managers, mostly young women and from 16 different markets.)

    Solution: The stage design – feel immersive and welcoming, creating great commitment and presence. Dramaturgy with high pace and many vicissitudes. We set the early goal that no section during the six hours would be longer than 12 minutes. Each content block is reinforced visually tailor materials to clarify and reinforce the message. Storytelling in many different forms – films, interviews, panel discussions, dramatizations, entertainment and directed speech.

    The result was outstanding. In a survey that went out to participants three months later 93% answer that this day had given them a greater understanding of the company vision. 79% had also gained greater knowledge about the values that helped them make better decisions for the company. And 100% felt a greater pride being a part of Lindex future.

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  • Bauer

    Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Our mission for Bauer is global, extending across both the European and Russian markets. Our mission consists of everything from strategic...

    Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Our mission for Bauer is global, extending across both the European and Russian markets. Our mission consists of everything from strategic communications to implementation and production. As Bauer does not own their own distribution, an important part of our mission is to motivate and educate all of their dealers – to create proactive, innovative campaigns that are accepted and implemented in stores. We also monitor and coordinate the market, which includes various countries and cultures. All communication and creative concepts we create are implemented on an internationally developed platform.

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  • Volvo – Sälen 2016

    Volvo has been a long time partner to Skistar in Sälen, a very popular ski resort within Volvos target group. Our challenge is to be the premier sponsor destination amongst an ocean of events. Therefor...

    Volvo has been a long time partner to Skistar in Sälen, a very popular ski resort within Volvos target group. Our challenge is to be the premier sponsor destination amongst an ocean of events. Therefor we wanted to capture the visitors attention in a ”non commercial” way by integrating Volvo in the visitors overall experience of the ski resort Sälen in a natural way.

    Our mission is to work with our visitors total experience in Sälen with different activations at the following campuses, Hundfjället, Lindvallen and Östra Tandådalen. Here you have an opportunity to spend time together with Volvo by barbequing, drinking the Swedish traditional hot blueberry soup or just relax for a couple of minutes. In Volvos showroom located in Sälfjällstorget we offer test drives and family activities such as ”Valles after ski”.

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  • Stena Match Cup Sweden 2015

    The Stena Sphere is the title sponsor of the international sailing competition “Stena Match Cup Sweden”, which has over 100,000 visitors annually. Our mission for 2015 was to develop their sponsorship. Our understanding was that the visitors...

    The Stena Sphere is the title sponsor of the international sailing competition “Stena Match Cup Sweden”, which has over 100,000 visitors annually. Our mission for 2015 was to develop their sponsorship. Our understanding was that the visitors were there for the race and the festive mood. We wanted to create an opportunity for Stena to capture the visitors’ attention. Naturally, we would show off the grandeur of the Stena Sphere, and their values – innovation, performance and care – would permeate everything. We created the opportunity for all visitors to try match racing with the brand’s innovative new development: the “Oculus Rift”. Through several short films and animations, visitors also had the chance to learn more about the Stena Sphere. In addition to the overall mission, we also worked with Stena Line and Stena Recycling.

    For Stena Line we created – for just one week –the “world’s shortest Stena Line journey”, in which Stena Line was able to offer a unique experience and meet all visitors. We also worked on the activation of PR, outdoor advertising and social media.

    For Stena Recycling we created a more learning-oriented showroom to clarify their mission: old products give life to new products. The exhibition was a cooperative venture together with several other companies, including Byarums Bruk, Ikea and H&M. Consumers got to see stylish products all made from recycled materials.

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  • Picadeli

    1000 stores. 0 % brand recognition. The “Salladsbaren” brand changed its name to Picadeli. For our consumers, the self-service counters became a new acquaintance overnight in almost 1000 shops. Therefore, our mission was to increase brand awareness...

    1000 stores. 0 % brand recognition. The “Salladsbaren” brand changed its name to Picadeli. For our consumers, the self-service counters became a new acquaintance overnight in almost 1000 shops. Therefore, our mission was to increase brand awareness for existing and potential salad lovers out there. Brand awareness shot up from 0 % to 32 % for our target group within just a few months.

    Picadeli’s concept is simple: with several tasty ingredients on offer, you can mix your salad any way you like. You can find Picadeli’s self-service counters in your grocery store, gas station and in specially selected 7-Eleven stores. Our job is to awaken your urge to mix your own salad. Again, and again, and again. Bon appétit!

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  • Bhoga Restaurant

    Two young chefs, Niclas Yngvesson and Gustav Knutsson, opened Bhoga 3 years ago. Their goal was to create a restaurant with a broad target group, a restaurant they would like to visit themselves – while...

    Two young chefs, Niclas Yngvesson and Gustav Knutsson, opened Bhoga 3 years ago. Their goal was to create a restaurant with a broad target group, a restaurant they would like to visit themselves – while still offering an ambitious menu. They wanted a relaxed alternative to traditional fine dining restaurants while maintaining a focus on Nordic ingredients. Bhoga quickly became one of Sweden’s top restaurants and was rewarded with a Michelin star after only one year. The client wanted to change the interiors and create an environment that better reflected the cuisine and ideals of Bhoga: to use the best seasonal Nordic ingredients in an innovative and imaginative way, but to never feel overly contrived – modern Nordic gastronomy with a twist. The interiors should serve as an extension and enhancement of the food experience.
    Conceptually, the challenge was to create an upscale restaurant that somehow communicated such high ambitions and modern innovation without losing its authenticity and personality. It was also a challenge to meet the ideals of the kitchen, in which appreciation for raw ingredients made the dish. Local producers deliver the food; the interiors should reflect the same values. The challenge was to offer an inclusive yet concentrated atmosphere, preferably with a twist.
    Today, Bhoga is a composition of different surfaces, textures and lighting. The natural materials, such as hemp, linen and wool, are manufactured in Scandinavian factories. The tables are made of real oak by a local carpenter. The iron and wooden shelves are painted black. To create a dynamic expression and make the small room feel bigger, we created zones with darkness and light using natural, earthy colors, like green and gray. Moreover, we chose lamps, barstools and chairs in classic Nordic designs with a modern twist, like the Fredericia Søborg chair, or the classic shoemaker lamp in a new interpretation from Calabaz Älmhult. We also created a unique pattern with a retro touch for use in graphic profile units, such as menus, business cards, and even in the interiors – the wallpaper, bar and the specially designed sofas all feature elements from the pattern.

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  • Specsavers

    On behalf of Specsavers, we conducted an 8-month, nationwide vision test tour. The purpose was to draw attention to Specsavers as the natural choice for optics and to educate consumers, thus driving traffic to stores....

    On behalf of Specsavers, we conducted an 8-month, nationwide vision test tour. The purpose was to draw attention to Specsavers as the natural choice for optics and to educate consumers, thus driving traffic to stores. The results were successful, with both higher sales and more eye exams. Who wouldn’t want to catch a glimpse of the bride and groom during the prince’s wedding? This was our credo while designing our guerilla campaign, “A Royal View with Specsavers”. We produced thousands of periscopes bearing the message and handed them out at the church and in strategic locations around town. Even TV4’s reporter was grateful, and showed our message during the live broadcast. This successful guerrilla activity also received royal attention.

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  • NK Fall Fashion Show

    Faced with NK’s renowned fall fashion show, we were asked to frame the evening’s festivities: a grand fashion show followed by an equally grand event. Relevent was responsible for everything from the guest list and...

    Faced with NK’s renowned fall fashion show, we were asked to frame the evening’s festivities: a grand fashion show followed by an equally grand event. Relevent was responsible for everything from the guest list and press processing down to the smallest level of detail, to create the complete experience in one place. Under the direction of producer Anders Börjesson and stylist Bahareh Ardakani, the audience was presented with a spectacular fashion show. Afterward, designers, celebrities and industry professionals mingled and clinked glasses to the rhythms of DJ John Dahlbäck.

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  • AGA Rangemaster

    Relevent Communication has extensive experience with both strategic and operational PR work. We have spent years establishing strong relationships with the Swedish press corps. AGA Rangemaster is one of our clients on the promotional side,...

    Relevent Communication has extensive experience with both strategic and operational PR work. We have spent years establishing strong relationships with the Swedish press corps. AGA Rangemaster is one of our clients on the promotional side, and we are proud to work with a company of such a high caliber. The assignment includes strategies for new product launches and daily PR work that entails handling press inquiries and product placement in relevant contexts. Our daily work includes building and maintaining excellent relationships with the brand’s stakeholders and generating positive attention in the proper channels.

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  • PSonlineauktioner.se

    This campaign was created with PS onlineauktioner.se to clarify their belief that “everything has a value” and to enhance their digital presence. The campaign contributed to their transition from a standard auction company to an...

    This campaign was created with PS onlineauktioner.se to clarify their belief that “everything has a value” and to enhance their digital presence. The campaign contributed to their transition from a standard auction company to an online business. We created several short films that were sent to existing customers, spread throughout multiple social channels and displayed on their website. Click here to see all the videos.

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  • Visual Identity

    The heart of a company is its identity and profile. We have helped several companies create an identity, graphic platform, logo, profile materials and website. Packaging design is also close to our hearts. We believe...

    The heart of a company is its identity and profile. We have helped several companies create an identity, graphic platform, logo, profile materials and website. Packaging design is also close to our hearts. We believe in everything we communicate. Here, for example, we created a new design for “Gårdschips” that highlights their care for raw ingredients, as well as a label and box design for the wine “Signature by Markus Auyalay”.

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  • Renault/Backstage

    Renault is one of the world’s largest automakers. Car sales are all about association. On behalf of the local dealer, our mission was to create an opportunity to meet their target group for the launch...

    Renault is one of the world’s largest automakers. Car sales are all about association. On behalf of the local dealer, our mission was to create an opportunity to meet their target group for the launch of the new Renault Megane Sport: urban-dwelling young people. To make that possible, Renault Megane Sport had to visit the places young people love to be. The chosen venue was Stureplansgruppen Summer Club, and the occasion was the club’s annual premiere. As a bonus for guests, a surprise performer made an appearance: Wyclef Jean. The entire event was brought to guests by Renault Sport.

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Göran Widhamn

Manager of Expectations

(+46) 761 72 80 80

goran.widham@relevent.se

I am a versatile communicator with broad taste. I like to keep an open mind, to delve into new experience and learn new things. Where others find chaos I find logical connections and patterns. I delight in finding ways to express the beauty of these ideas. Explaining them, shaping them into stories that change people, relationships and organisations.

I am a storyteller, copywriter and lecturer. I have experience as a scriptwriter, director and producer of events and films.

Carl Kamm

Social Media Manager

(+46) 761 45 12 00

carl.kamm@relevent.se

I am a former elite athlete, with passion for psychology that loves people of all kind. An athletes passion and work ethic shines through in my expertise handling digital and social media. My love for people and how they interact with each other helps me understand the challenges. It is the combination of these three qualities that I bring to the table when creating strategies and campaigns for clients. As a former athlete I am goal oriented. The result is extremely important to me. I thrive on creating successful campaigns with great impact!

Charlotte Löfgren

Graphic designer

(+46) 735 18 18 81

charlotte.lofgren@relevent.se

With my strong feel for design and typography, I am a true nerd when it comes to details. I tackle projects big and small with a high level of ambition and drive. Besides design and interior decorating I devour TV series, food and travel, preferably in combination with one another.

Moa Johannesson

Project Manager

(+46) 735 18 18 88

moa.johannesson@relevent.se

Im a thoughtful Gothenburger with a strong personality and a twinkle in my eye. Im curious, fearless and Märta's mother. I love my job, painting pictures and like to build lamps. The Project Manager role provides an outlet for my energy and creativity. I have experience in both the Swedish and Norwegian market. I have worked with everything from event tours and in-store events to corporate events. I see details and I drive projects forward with commitment and accuracy.

Johan Gronowitz

CEO

(+46) 735 18 18 85

johan.gronowitz@wearemore.se

I am curious, passionate about many things, and a bit tricky as a person. I see things that most people do not see. I am an entertainer, an innovator, and a lover of good food, which is evident. I have multiple handicaps, but above all, a single in golf. I have worked in most sectors, primarily in the apparel and retail industries.

My Wrethagen

Project Manager

(+46) 735 18 18 89

my.wrethagen@relevent.se

I am a driven entrepreneur and enjoy cultivating ideas and concepts where everybody profits. I combine my bachelor of economics degree with a deep interest in estethics. 

Working with hospitality has been a part of my life since I started out in a café at the age of twelve – working at or running restaurants, catering and hotels. That's how I built my extensive network in Gothenburg, Stockholm and Gotland. I was involved in the creation of the White Guided awarded restaurant Gåsens lada on Gotland. A restaurant that was chosen to host the Swedish hit TV-show "Så mycket bättre".

I am passionate about design, interior design and culinary culture, shaping it into experiences, creating business. One example: creating the right setting for a business, a setting that communicates, for example for restaurants, hotels and offices.

Jonas Mattsson

Director of New Business

(+46) 707 13 61 10

jonas.mattsson@relevent.se

I am a social creator. I love new ideas and new people: I am utterly fearless when it comes to new contacts. According to my friends, I can seem absent-minded at times, but I always blame my artistic side. I occasionally have ideas that require more than I had initially anticipated. I have a contact network that spans all levels: press, artists, celebrities, opinion shapers and corporate leaders.

Therése Weibull

Account Director

(+46) 735 18 18 82

therese.weibull@relevent.se

I am full of energy and drive. I make things happen. I'm not afraid to call things into questions, and I like to challenge and be challenged. I love to work with people – for people. I want to create moving communications with sharp content that leaves an impression.

Daniel Fröcklin

Art Director

(+46) 730 42 82 82

daniel.frocklin@relevent.se

I see my surroundings in colors and shapes; I am extremely interested in details. I consider myself a perceptive person with a broad frame of reference, and I am skilled at making associations. I am curious, dedicated, and solution-oriented. I am highly ambitious, and perhaps a bit of an overachiever at times. I always try to have a positive aura, and I meet setbacks with humor. Humor is essential. I love to travel and do so often, and I enjoy life to the fullest.

Emma Lefler

Account Manager

(+46) 704 32 99 97

emma.lefler@relevent.se

I do everything with a great deal of heart, dedication, and humor. I believe in communication that touches and engage people. I want to make a difference! I am the link between our clients and the creatives, and I am a quality controller who always makes sure that what we do is both relevant and speaks to the heart at the same time. I have worked with everything from major truck launches in Asia to retail design in Europe and hockey equipment. So, bring it on, your challenge is my passion!

Moa Gunke

Project Manager

(+46) 760 30 50 88

moa.gunke@relevent.se

I have an enormous heart and a smile that could probably melt the North Pole. Did someone say meticulous? I am highly motivated and value punctuality in my work. I love to plan and organize, which I get to do endlessly as a production and project manager. Seeing the “wow” reaction among participants at a successful event makes me happy. I gave Australia a try, but I feel more for Tredjelånggatan. Because WE ARE MORE!

Arijana Krnjic

Designer & 3D Architect

(+46) 735 18 18 80

arijana.krnjic@relevent.se

I am a dedicated, curious and resourceful person with a strong feel for style, detail and materials. I find it easiest to express myself through color and form. I am a designer and 3D architect with experience in graphic and spatial design. I have Balkan roots, and I studied in Milan, Italy. I love cherries, dancing, and cozying up on Fridays to watch the show På Spåret with my partner and our yorkie, Gatsby.

Birgitta Lotzman

Account Director

(+46) 735 18 18 83

birgitta.lotzman@relevent.se

I am a structured, experienced project manager to have on hand when the going gets tough. I like challenges and clever solutions. I’ve worked on everything from sponsorship projects such as the Stena Match Cup Sweden, for several years, to carrying out large and small tours.

Daniel Eriksson

Producer

(+46) 735 18 18 84

daniel.eriksson@relevent.se

I am joyful. I love the good things in life, maybe a little too much sometimes. Mornings are not my best time of day, but I can function. I am a small-town person in a big city suit; that is, I love relationships in every form. I love to hang out and chat, or as we say in Gothenburg, “tjöta” for a bit. I am someone who sees solutions rather than problems. I like to combine technique, experience and theory. No matter what needs to be delivered, produced, or established, I can do it. When it comes down to the moment of truth, I am at my best. Naturally, I am equally disciplined in the field as I am regarding our storage and event car.

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